Jihan Phillips, MBA, is a retail merchandiser and marketing strategist who blends data-driven product strategy with high-impact experiential marketing. With a strong foundation in consumer behavior and brand strategy, she develops merchandising programs that optimize assortment, drive revenue, and elevate the in-store customer experience. In addition to leading merchandising initiatives, Jihan plans and executes large-scale retail events, promotional tours, and operator-focused marketing meetings. She specializes in aligning product strategy with experiential engagement—ensuring that events, promotions, and in-store storytelling work together to strengthen brand loyalty and boost sales performance. Her approach combines analytical precision with creative vision, allowing her to build retail strategies that are both innovative and operationally scalable.